Pricing Psychology: 10 Timeless Strategies to Increase Sales

Pricing strategy can be challenging, complex, and offers no shortcuts. This reality makes “winging it” an enticing option when you don't know where to begin.

But that’s the wrong move to make; smart pricing is deliberate. While intuition plays a role and you’ll learn more from getting your hands dirty than armchair analysis, it can be helpful to review findings on pricing that have stood the test of time.