Rise of the marketing cloud: Adobe vs IBM vs Oracle vs Salesforce
- le 19 Avril 2017 par Mathieu WEBER
link https://tfmainsights.com/rise-of-the-marketing-cloud-adobe-vs-ibm-vs-oracle-vs-salesforce/
Marketing technology is the new battleground of the biggest tech firms; the favoured strategy is to build a “marketing cloud”. Who is winning?