BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects

Syst. d'Information - le 9 Juin 2016 par Mathieu WEBER

link http://blog.hubspot.com/marketing/qualifying-prospects-why-bant-isnt-enough-anymore-tl#sm.001sy038r1d3vdzl11hoqn1ounesb

GPCT (Goals, Plans, Challenges, Timeline)
Budget and Authority
C&I (Negative Consequences and Positive Implications)